Script Kit
For owners who want a consistent conversation from first call.
$847.37
one-time
- Industry-specific phone / booking script
- In-home estimate script
- Top 10 objection handlers
- Digital PDF
Vercano Partners / Services
Sales process for contractors
Sales scripts and sales processes built from real-world sales experience for your industry and your company, not generic templates. From discovery through price presentation and handoff, the process fits how you sell.
What we scope with you
- Company-specific scripts
- Objection handling
- Price presentation
- Printed playbooks by tier
- Rep onboarding by tier
Document how a useful conversation works
A script should help a rep understand the customer before presenting the scope. Map discovery, assessment or consultation, options, price, questions and the next step. Use language your company would actually say. The goal is a consistent process, not a rigid monologue that ignores the buyer. Record the information needed for a responsible recommendation and make clear where a rep must ask a qualified person for help.
For company-specific scripts, define the information required, the person responsible and the event that completes the step. Review a realistic request and an exception with the team. If the customer replies or changes plans, the record and message must reflect the current situation. A normal-path demonstration is not enough when real work includes missing details, repeated requests and decisions that need a qualified person. Confirm the responsibility before launch rather than assuming somebody will notice the next task.
Make observations different from assumptions
Teach reps to distinguish what they can see from what they have not confirmed. Photos and notes support an explanation but do not justify a diagnosis, permit conclusion or coverage promise beyond the rep’s role. Where further inspection is needed, say so. A clear limit is more trustworthy than an unsupported certainty. The written proposal should preserve the facts and questions discussed rather than turn a preliminary conversation into a final claim.
For objection handling, define the information required, the person responsible and the event that completes the step. Review a realistic request and an exception with the team. If the customer replies or changes plans, the record and message must reflect the current situation. A normal-path demonstration is not enough when real work includes missing details, repeated requests and decisions that need a qualified person. Confirm the responsibility before launch rather than assuming somebody will notice the next task.
Present the scope before defending the price
Explain the work, materials, responsibilities, exclusions and any items still requiring confirmation. A buyer comparing proposals needs equivalent information. Ask which part needs clarification instead of assuming every hesitation is a price objection. Do not criticize another contractor’s work without evidence. If several valid options exist, explain the tradeoffs and the limits of each. The process should leave the customer better informed, not cornered into a decision.
For price presentation, define the information required, the person responsible and the event that completes the step. Review a realistic request and an exception with the team. If the customer replies or changes plans, the record and message must reflect the current situation. A normal-path demonstration is not enough when real work includes missing details, repeated requests and decisions that need a qualified person. Confirm the responsibility before launch rather than assuming somebody will notice the next task.
Treat objections as questions
A timing concern, budget concern and uncertainty about the work are different conversations. Ask the customer to explain the concern and answer the actual question. Do not manufacture urgency or claim a schedule is nearly full unless that is accurate and relevant. A script can provide prompts and useful explanations, but it cannot replace judgment. Record unresolved questions so the next contact does not repeat the same generic pitch.
For printed playbooks by tier, define the information required, the person responsible and the event that completes the step. Review a realistic request and an exception with the team. If the customer replies or changes plans, the record and message must reflect the current situation. A normal-path demonstration is not enough when real work includes missing details, repeated requests and decisions that need a qualified person. Confirm the responsibility before launch rather than assuming somebody will notice the next task.
Use follow-up that fits the decision
Agree on a next action and contact preference before ending the conversation. Record whether the customer needs a written proposal, revised scope or time to review. Follow-up should invite questions, not create an indefinite sequence of pressure. Pause generic messages when a customer replies or declines. A clean lost or inactive status is better than continuing a conversation that the customer has already ended.
For rep onboarding by tier, define the information required, the person responsible and the event that completes the step. Review a realistic request and an exception with the team. If the customer replies or changes plans, the record and message must reflect the current situation. A normal-path demonstration is not enough when real work includes missing details, repeated requests and decisions that need a qualified person. Confirm the responsibility before launch rather than assuming somebody will notice the next task.
Onboarding should make expectations visible
A new rep needs the process, examples, role-play guides and a clear explanation of what good records look like. Package scope determines the onboarding resources and call reviews included. Sales Team Install includes a thirty-day rep onboarding program and thirty days of call reviews. These are documented resources and feedback, focused on the documented process. The manager still owns daily expectations and the company’s decisions about rep performance.
For company-specific scripts, define the information required, the person responsible and the event that completes the step. Review a realistic request and an exception with the team. If the customer replies or changes plans, the record and message must reflect the current situation. A normal-path demonstration is not enough when real work includes missing details, repeated requests and decisions that need a qualified person. Confirm the responsibility before launch rather than assuming somebody will notice the next task.
The playbook belongs to your company
Scripts and printed playbooks are tailored to the business and trade. Script Kit is a digital PDF. Sales Playbook includes one custom-branded printed book; Sales Team Install includes books for up to five reps. Agree on terminology, branding and the approval owner before printing. Sales playbooks take about two weeks to build, then about twelve or more days to print and ship. Printed materials should match the current process rather than preserve an old version.
For objection handling, define the information required, the person responsible and the event that completes the step. Review a realistic request and an exception with the team. If the customer replies or changes plans, the record and message must reflect the current situation. A normal-path demonstration is not enough when real work includes missing details, repeated requests and decisions that need a qualified person. Confirm the responsibility before launch rather than assuming somebody will notice the next task.
Connect the conversation to operations
A won opportunity needs a handoff that captures the agreed scope and customer expectations. The CRM should record an owner and next action rather than just a positive status. Operations should not discover important promises after the sale. Review sample records with the team receiving the work. The sales process is useful when it creates clear decisions and responsible handoffs, not when it promises a revenue outcome that cannot be guaranteed.
For price presentation, define the information required, the person responsible and the event that completes the step. Review a realistic request and an exception with the team. If the customer replies or changes plans, the record and message must reflect the current situation. A normal-path demonstration is not enough when real work includes missing details, repeated requests and decisions that need a qualified person. Confirm the responsibility before launch rather than assuming somebody will notice the next task.
Packages and ongoing scope
Sales Playbook
For companies ready for a repeatable, branded sales process.
$2,187.43
one-time
- Everything in Script Kit
- Full process map: lead → close → handoff
- Text and email follow-up scripts
- Price presentation framework
- Customized to your company
- 1 custom-branded printed playbook
Sales Team Install
For teams onboarding and developing multiple sales reps.
$4,687.59
one-time
- Everything in Sales Playbook
- 30-day rep onboarding program
- Role-play guides
- KPI tracker
- Branded printed books for up to 5 reps
- 30 days of call reviews
The installation process
- 01
Review your current process and define the scope
- 02
Build and test company-specific scripts and objection handling
- 03
Launch with clear ownership and review the handoffs
Sales playbooks take about 2 weeks to build; printed books then take about 12+ days to print and ship. Timelines depend on how quickly we receive your content, photos and access to your domain.
Built for your trade
Compared with a DIY setup
A DIY tool can be a good fit when someone on your team owns the setup, testing and maintenance. Vercano’s work is the company-specific scope, content and handoff configuration. Compare responsibility and deliverables, not a claim that one tool guarantees better results.
Questions, answered
How is the scope decided?
We review your services, team, current tools and inquiry process on a free strategy call. The written scope defines deliverables and responsibilities before invoicing.
Is ongoing SEO included?
Every website includes keyword research and on-page SEO from day one. Growth and Dominate also include ongoing local SEO: Google Business Profile management, blog posts and monthly ranking reports.
Is there a free trial?
Every custom CRM plan starts with a 14-day free trial. If you don't continue after day 14, the trial account may be closed.
Can I keep my existing operational tools?
We review the tools and exact handoffs before promising a connection. The CRM may support intake and follow-up while another system owns dispatch, invoicing or job management.
How do I pay?
Payment is by invoice after the package and scope are approved. No payment is collected on this website.
Do you guarantee results?
No. We do not guarantee rankings, lead volume, revenue or sales. We commit to the deliverables and responsibilities in the agreed scope.
Start with your current website.
A free review of your site, Google presence and lead follow-up.